A ​​new way to do home improvement.

Welcome to Character

  1. 1

    SHOP BY
    PROJECT

    Shop kits for tools, supplies and ultra-helpful how-to guides - all in one. All vetted by experts and tested by other DIYers.

  2. 2

    BUILD YOUR
    TOOL SET

    Build your tool set with professional-grade, long-lasting tools plus one-of-a-kind tool storage options.

  3. 3

    GET REAL-TIME
    SUPPORT

    Become a member and unlock unlimited Virtual Expert Support, free shipping, discounts, and more.

Ask for help anytime you need it.

Our virtual Expert Support team is here to help you research, prep for new projects, and answer questions as you go 7 days per week.

Learn more

Get the right tools & supplies for the job.

Build your tool set with Character and stock up on supplies for projects big and small.

Shop tools & supplies

Access personalized how-to guides & instruction

Tap into our ever-growing library of inspiration, adaptive how-to guides, DIY tips, and expert advice - all designed to help you make it happen.

Read the guides
pendent light hanging in living room
TIPS & TRICKS
See how low you should be hanging your light fixtures.
Read the story