The Tape Measure


As they say “measure twice and cut once.” It’s no surprise that the tape measure is one of the most crucial tools to have. It spans projects and tasks and helps you get things right. The Character Tape Measure comes in a sleek little package but packs a punch with 25 feet of tape, both inch and centimeter measurements on the blade for easy reading, a handy locking mechanism, and a clip for no-hands storage while in use.


All Character tools are made in professional-grade factories and warrantied for life.

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Measuring Magic

Don’t be deceived by its simple facade – the tape measure has tricks up its sleeve.

Notice the little black diamonds on the tape? Those mark every 19.2 inches - the typical space between studs or floor joists. And that little metal hook at the end? It can grab onto items for easier measuring and even mark measurements with its serrated edge if you’re in a pinch sans pencil. Finally, the metal hook slides out ever-so-slightly (about 1/16 of an inch) on purpose - so you can accurately measure from zero in or outside of a surface.

tools lay flat

The Real Deal.

The integrity of professional tools but designed for you.

We believe that every single home should have a quality set of tools that last – and this set is designed for exactly that. In fact, our tools are produced in the same factories that make professional brand hand tools and come with the same level of quality, durability, and longevity.

We’re so confident in the performance of our tools that we’ve backed them all with a lifetime warranty.

Your next project is better with help! Chat with our team of DIY experts.